Historic Royal Palaces – Dudley
This dramatic and highly atmospheric spot for The Tower of London was a very early example of Tony Kaye’s great ability as a director. Originally planned to be one day in a studio plus a night shoot at the Tower, it ended up stretching over nearly three days. Tony’s relentless pursuit of perfection wore the crew and agency out but the results prove the worth of his effort. This is the kind of relatively small spending client that CDP always seemed to be able to find a special voice for. Based on terrific copywriting and execution the commercial was a very ‘modern’ take on a very old product.
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