Hamlet – Photobooth
Undoubtably one of the most famous commercials ever made (voted ‘Ad Of The Century’ by a special jury at Cannes in 1997 sponsored by Leo Burnett and rated 8th best of all time by CH4 in 2000) the Hamlet ‘Photobooth’ ad won more gold awards for CDP than almost any other. Written by Rowan Dean and art directed by Gary Horner, the ad features actor Gregor Fisher in an adaptation of a piece he had earlier written and performed himself. The spot was virtually the lowest budget production ever made by CDP and was immaculately directed by Graham Rose. The commercial is still used at creative workshops and presentations all over the world as a ‘yardstick’ for economy and delivery of brand success based on the classic CDP formula combining consistancy of strategy (Hamlet started on TV in 1966) and pure entertainment. Virtually everyone on the sreet today can recall the spot, which is amazing since it last ran on TV in 1991 and at the cinema in 1999! Widely circulated as a ‘Viral’ today, it has achieved legendary status.
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