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Olympus

Olympus – Snapshot

by Mark on July 3, 2004

in Back catalogue

Olympus Cameras - snapshot

Olympus cameras – Snapshot
Delivering a masterclass in direction and humour, Barry Myers recreated all the atmosphere of a film premiere at The Odeon Leicester Square with hundreds of extras, a great cast and crackling dialogue. George Cole once again misreads everything and everyone. The photographer he mistakes for Bailey coined a phrase which has since entered everyday use – ‘exude, exude!’ Considering acting wasn’t Bailey’s first career, he is fantastic, getting his timings spot on. George Cole though is simply perfect, delivering his lines thick and fast. What a pro. It was pulled off in relatively few takes under Barry Myers’ expert control. And Patrick Lichfield mistaken for Lionel Blair! “Lionel, Lionel – give us a twirl”……..The final line from George Cole – “David Bailey? I thought he only done weddings”, is a witty harkback to the very first Olympus spot from 1978, ‘Wedding Photographer’ written and directed by Alan Parker. CDP on peak form.

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Olympus – Exhibition

by Mark on July 3, 2004

in Back catalogue

Olympus Cameras

Olympus cameras – Snapshot
One of a long-running and extremely funny CDP campaign for Olympus, this was George Cole’s second outing for the brand. Playing it just like his character in Minder, George hit it off perfectly with David Bailey who, as usual, gets the putdown at the end. Great work came from having very sporting stars such as George Cole, David Bailey and Patrick Lichfield allowing themselves to be the butt of gentle humour albeit unwittingly delivered by George’s character. Roger Woodburn directed.

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