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Shredded Wheat – Hotel
The first spot for the long-running Shredded Wheat campaign: “bet you can’t eat three”. Neil Godfrey and Tony Brignull were the creative team and Peter Levelle directed. The star of the piece is, of course, Richard Kiel or Jaws from the James Bond films. He couldn’t eat three!
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Shredded Wheat – Botham
“Bet you can’t eat three” – another line from CDP that has entered common usage. Botham, here in his first appearance for Shredded Wheat is the mystery ‘hard man’ in the hotel room. He is still in the campaign today, 20 years later. That must say something for the product claims. Copywriter Malcom Gluck, Art Director Neil Godfrey.
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