Metropolitan Police – If
A terrific film for Metropolitan Police Recruitment. CDP had already done a considerable amount of highly effective and award-winning press and poster work for its client the COI. This spot – one of three – was a real breakthrough at the time (mid 80′s) dealing as it did with issues such as domestic abuse, race, drink related violence and internal police disagreement which are just as relevant today if not more so. And all with a raw energy, delivering authenticity and intelligent objectivity by using the famous Kipling piece ‘If’, juxtaposed with well acted examples of scenarios faced on a daily basis by police officers. Writer Indra Sinha (famous for his Amnesty International press and poster ads.) and Art Director Neil Godfrey made an inspired choice of director in Roger Lyons who is sadly no longer with us. Roger’s inspirational energy had already delivered for many glossy and sexy brands, but he showed an unusually mature and commanding ability on this job. What might he have gone on to?
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