Power privatisation – Star Trek
More work from CDP for Thatcher-boom privatisation, this time for National Power & Powergen. This again is top-drawer creative from that great agency. Apart from just gaining the audience’s attention it seeks to entertain – always the first principle of CDP’s work. With a cast like this though, how could it fail. Captain Kirk and the Star Trek team do sterling work trying to ‘get the power’, while Simon Cadell, the Campaign’s presenter steals the scene.
Cinzano – Tiger’s head
This is CDP again in fine form with the last in the series of Cinzano spots featuring Leonard Rossiter and Joan Collins. Written and directed by Terry Lovelock – famous for “reaches the parts other beers cannot reach” for Heineken – it won Gold at Cannes, London and New York festivals. These were truly special films with Leonard and Joan, both consumate professionals, doing the action right first take in virtually every scene. Pure performance in the best sense. Humour is the hardest thing to pull off. We were home by cocktail time. Pretty rare today.
