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copywriting

National Power and PowerGen – Star Trek

by Mark on July 3, 2004

in Back catalogue

Power privatisation – Star Trek
More work from CDP for Thatcher-boom privatisation, this time for National Power & Powergen. This again is top-drawer creative from that great agency. Apart from just gaining the audience’s attention it seeks to entertain – always the first principle of CDP’s work. With a cast like this though, how could it fail. Captain Kirk and the Star Trek team do sterling work trying to ‘get the power’, while Simon Cadell, the Campaign’s presenter steals the scene.

Cinzano – Tiger’s Head

by Mark on July 3, 2004

in Back catalogue

Cinzano – Tiger’s head
This is CDP again in fine form with the last in the series of Cinzano spots featuring Leonard Rossiter and Joan Collins. Written and directed by Terry Lovelock – famous for “reaches the parts other beers cannot reach” for Heineken – it won Gold at Cannes, London and New York festivals. These were truly special films with Leonard and Joan, both consumate professionals, doing the action right first take in virtually every scene. Pure performance in the best sense. Humour is the hardest thing to pull off. We were home by cocktail time. Pretty rare today.

Barclaycard – Acropolis Now

by Mark July 3, 2004 Back catalogue

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Barclaycard – Acropolis NowCDP needed someone very special to present a campaign for Barclaycard VISA. Alan Whicker, the greatly respected journalist primarily famous for his series ‘Whicker’s World’ was chosen. He had previously turned down many offers of commercials but agreed to surrender his advertising virginity [...]

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Olympus – Snapshot

by Mark July 3, 2004 Back catalogue

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Olympus cameras – SnapshotDelivering a masterclass in direction and humour, Barry Myers recreated all the atmosphere of a film premiere at The Odeon Leicester Square with hundreds of extras, a great cast and crackling dialogue. George Cole once again misreads everything and everyone. The photographer he [...]

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Olympus – Exhibition

by Mark July 3, 2004 Back catalogue

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Olympus cameras – SnapshotOne of a long-running and extremely funny CDP campaign for Olympus, this was George Cole’s second outing for the brand. Playing it just like his character in Minder, George hit it off perfectly with David Bailey who, as usual, gets the putdown at [...]

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Metropolitan Police – If

by admin July 3, 2004 Back catalogue

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Metropolitan Police – IfA terrific film for Metropolitan Police Recruitment. CDP had already done a considerable amount of highly effective and award-winning press and poster work for its client the COI. This spot – one of three – was a real breakthrough at the time (mid [...]

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Land Rover – Dam Rover

by admin July 3, 2004 Back catalogue

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Land Rover – Dam RoverA stunning first film in a campaign for Land Rover. This epic spot was directed by David Garfath and is credited with bringing much needed success to an iconic British brand. With backing by the London Symphony Orchestra playing Eric Coates famous [...]

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Kestrel – Outback

by admin July 3, 2004 Back catalogue

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Kestrel – OutbackTerry Lovelock wrote and David Ashwell directed this very funny spot with voiceover by Leslie Phillips. Kestrel was a new brand and Terry (”reaches the parts other beers cannot reach”) Lovelock felt nothing could beat the authenticity of shooting on location in the lager [...]

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Historic Royal Palaces – Dudley

by admin July 3, 2004 Back catalogue

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Historic Royal Palaces – DudleyThis dramatic and highly atmospheric spot for The Tower of London was a very early example of Tony Kaye’s great ability as a director. Originally planned to be one day in a studio plus a night shoot at the Tower, it ended [...]

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Radio Rentals – Love Scene

by admin July 3, 2004 Back catalogue

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Radio Rentals – Love SceneThe first one in a highly successful campaign for Radio Rentals, ‘Love Scene’ lovingly based on Wuthering Heights was directed by Barry Myers. The spots ran for five years and transformed the third of three competitors into the first. Agency CDP.

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Colman’s – Jarvis

by admin July 3, 2004 Back catalogue

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Colman’s – JarvisA wonderful recreation of 1920’s bright young thing snobbery by creative team Mike Everett and Paul Smith and directormeister Paul Weiland for quintessentially British brand Colman’s Mustard. Agency CDP.

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