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CDP

National Power and PowerGen – Star Trek

by Mark on July 3, 2004

in Back catalogue

Power privatisation – Star Trek
More work from CDP for Thatcher-boom privatisation, this time for National Power & Powergen. This again is top-drawer creative from that great agency. Apart from just gaining the audience’s attention it seeks to entertain – always the first principle of CDP’s work. With a cast like this though, how could it fail. Captain Kirk and the Star Trek team do sterling work trying to ‘get the power’, while Simon Cadell, the Campaign’s presenter steals the scene.

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Water Privatisation – Handel

by Mark on July 3, 2004

in Back catalogue

Water privatisation – Handel
Collett Dickenson & Pearce at its best – classic British advertising humour for Water Privatisation from the height of the Thatcher boom featuring Handel’s Water Music.

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Cinzano – Tiger’s Head

by Mark July 3, 2004 Back catalogue

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Cinzano – Tiger’s headThis is CDP again in fine form with the last in the series of Cinzano spots featuring Leonard Rossiter and Joan Collins. Written and directed by Terry Lovelock – famous for “reaches the parts other beers cannot reach” for Heineken – it won [...]

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Barclaycard – Acropolis Now

by Mark July 3, 2004 Back catalogue

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Barclaycard – Acropolis NowCDP needed someone very special to present a campaign for Barclaycard VISA. Alan Whicker, the greatly respected journalist primarily famous for his series ‘Whicker’s World’ was chosen. He had previously turned down many offers of commercials but agreed to surrender his advertising virginity [...]

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Shredded Wheat – Jaws

by Mark July 3, 2004 Back catalogue

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Shredded Wheat – HotelThe first spot for the long-running Shredded Wheat campaign: “bet you can’t eat three”. Neil Godfrey and Tony Brignull were the creative team and Peter Levelle directed. The star of the piece is, of course, Richard Kiel or Jaws from the James Bond [...]

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Shredded Wheat – Botham

by Mark July 3, 2004 Back catalogue

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Shredded Wheat – Botham“Bet you can’t eat three” – another line from CDP that has entered common usage. Botham, here in his first appearance for Shredded Wheat is the mystery ‘hard man’ in the hotel room. He is still in the campaign today, 20 years later. [...]

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Olympus – Snapshot

by Mark July 3, 2004 Back catalogue

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Olympus cameras – SnapshotDelivering a masterclass in direction and humour, Barry Myers recreated all the atmosphere of a film premiere at The Odeon Leicester Square with hundreds of extras, a great cast and crackling dialogue. George Cole once again misreads everything and everyone. The photographer he [...]

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Olympus – Exhibition

by Mark July 3, 2004 Back catalogue

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Olympus cameras – SnapshotOne of a long-running and extremely funny CDP campaign for Olympus, this was George Cole’s second outing for the brand. Playing it just like his character in Minder, George hit it off perfectly with David Bailey who, as usual, gets the putdown at [...]

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Metropolitan Police – If

by admin July 3, 2004 Back catalogue

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Metropolitan Police – IfA terrific film for Metropolitan Police Recruitment. CDP had already done a considerable amount of highly effective and award-winning press and poster work for its client the COI. This spot – one of three – was a real breakthrough at the time (mid [...]

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Kestrel – Outback

by admin July 3, 2004 Back catalogue

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Kestrel – OutbackTerry Lovelock wrote and David Ashwell directed this very funny spot with voiceover by Leslie Phillips. Kestrel was a new brand and Terry (”reaches the parts other beers cannot reach”) Lovelock felt nothing could beat the authenticity of shooting on location in the lager [...]

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Historic Royal Palaces – Dudley

by admin July 3, 2004 Back catalogue

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Historic Royal Palaces – DudleyThis dramatic and highly atmospheric spot for The Tower of London was a very early example of Tony Kaye’s great ability as a director. Originally planned to be one day in a studio plus a night shoot at the Tower, it ended [...]

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Radio Rentals – Love Scene

by admin July 3, 2004 Back catalogue

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Radio Rentals – Love SceneThe first one in a highly successful campaign for Radio Rentals, ‘Love Scene’ lovingly based on Wuthering Heights was directed by Barry Myers. The spots ran for five years and transformed the third of three competitors into the first. Agency CDP.

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Hamlet – The Wall

by admin July 3, 2004 Back catalogue

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Hamlet – The WallAnother famous Hamlet commercial from CDP and directed by Graham Rose. The sheer range of settings allowed by the unchanging but flexible campaign strategy allowed for consistently entertaining executions from the legendary CDP creative department. No one can ever say ‘well it was [...]

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Hamlet – Pink Shiny Dome

by admin July 3, 2004 Back catalogue

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Hamlet – Pink Shiny DomeWhat with ‘Photobooth’ and now this one, people will think CDP had a thing with baldies. This spot was another award winner in arguably the most successful and certainly the longest running campaign the agency produced. Directed by Graham Rose, the music [...]

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Hamlet – Photobooth

by admin July 3, 2004 Back catalogue

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Hamlet – PhotoboothUndoubtably one of the most famous commercials ever made (voted ‘Ad Of The Century’ by a special jury at Cannes in 1997 sponsored by Leo Burnett and rated 8th best of all time by CH4 in 2000) the Hamlet ‘Photobooth’ ad won more gold [...]

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Colman’s – Jarvis

by admin July 3, 2004 Back catalogue

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Colman’s – JarvisA wonderful recreation of 1920’s bright young thing snobbery by creative team Mike Everett and Paul Smith and directormeister Paul Weiland for quintessentially British brand Colman’s Mustard. Agency CDP.

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