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What The Business Needs


Using the torrent of production data in today’s advertising and content industries and how to cope with it all as a starting point, ‘What The Business Needs’ is rather more than the usual white paper. The culmination of 5 years of working with clients, agencies and their suppliers in the brave new ‘digital’ domain, Mark Andrews doesn’t pull any punches. Instead of just loftily suggesting to the advertising and online world what urgently needs to be done like thousands of consultants and pundits currently are, it tells them HOW it can be done. There, we’ve said it!
Following on from ‘Don’t Kill The Messenger‘ (on TV Commercial Production) and ‘Decoupling TV Production‘ (on Decoupling), this is our ‘State of the Nation’ address for 2013. Download your copy here.

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