‘The sound of one hand clapping – Decoupling TV Production’ – a sensitive issue that is currently ramping up the gas from simmer to boil between clients and their ad agencies. They’ve done it in print, can they do it in TV?
Mark Andrews and Olly Ravaux present their explicit views on the subject In a short and incisive piece. The key issues are confronted and outed. Frankly, important though the deal is, it’s not just all about the money!
Come on everyone industrywide – comments please!
Download your copy here now.