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Watson formerly divided his time between the US and the UK, but has moved back to Britain and is looking to devote more time to the British market. He began at Limelight, moving to the West Coast office of RSA before settling at Millennium Films, who still rep him in the US. He has shot award-winning spots for brands including Nike, Coca-Cola, Sprite, Fanta, Chevrolet and Mazda as well as a series of short films and documentaries for British television.

Rob Kaplan started out as a BBC researcher, swiftly moving into producing then shooting factual and entertainment programmes including Top Gear, Modern Times and Cutting Edge. He moved into commercials with a Wrangler test in 2002 that was runner-up in the test category ot the cfp-e Young Director Award and shortlisted for the Saatchi & Saatchi Young Directors Showcase of the same year. Most recently signed to Outlaw, he has shot for Coca-Cola, Rover, Nytol, The Samaritans and Hyundai and was runner-up in the inaugural 2004 Viral Awards for a Mates Condoms film.

His latest music video for Dannii Minogue is currently airing.

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