Mark Andrews’ London-based M-A-D-E is delighted to announce an exclusive mutual representation deal with French company Dog Productions.
Founded by Luc Besson in 2001, Dog is a subsidiary of EuropaCorp, Europe’s first fully-integrated movie studio. Dog’s development manager and producer Alexandra Roussel has built an impressive inventory of world-class directing talent in Paris.
M-A-D-E, the agency representing international creative talent across digital and celluloid platforms which launched last year, will be announcing signings to its roster from New York, Oslo, Zurich and Paris in due course.
The two companies declare their mutual intention to develop business together in London, Paris, and Worldwide.
M-A-D-E and Dog share the view that a different way of doing things is now needed. “Creative business is not a precise art and demands some new thinking,” says Mark Andrews
“For instance, we aren’t convinced that the rather limited term ‘production company’ is going to be an accurate description for us, given the way the business is going.
We now need to act as production company, executive producer, agent or all three as circumstances demand of us.
“And the techniques required of us to manage and develop creative artists are evolving fast. Even the ways in which that talent is being defined are changing.
“They can be directors, image-makers, motion-communication artists – all three at once. We need to be ready to take advantage of all sorts of opportunities as they arise and to be able to offer clients what they really need in today’s more open media environment”.